David McCary, Headless Commerce Expert, joins Lucas Walker to discuss headless commerce platforms.
When should a brand consider headless commerce?
- Looking toward internationalization (Or regionalization)
- Flexibility in how their content is displayed and delivered
- Performance needed to bring store to the next revenue level
- Revenue in the 7 figured approaching 8 figure or higher
Layers of Complexity
- Developers and marketers will mean different things
- Platforms like Shogun Frontend drastically reduce the complexity
- Modular platforms like custom builds or tools built for developers can give more control but add complexity and costs.
Benefits of Headless
- Increased flexibility of content assets, for example different images in different regions
- Increase speed like Nomad Goods.
- Carts: Shopify, Big Commerce
- CMS: Prismic, Contentful
- Headless Platforms: Shogun (sponsor), Nacelle.
Which Headless Commerce Platform is Right For Your Brand
When it comes to headless commerce, there are a few options. You can build in house, hire an agency, or use a platform to choose. These are the main choices.
- Shogun makes it much easier to get into headless commerce, particularly if your team isn't technical. It's great for marketers and brand driven ecommerce companies.
- Nacelle is much more technical, but allows for more flexibility and customization.
- Fabric is another platform, typically used by larger enterprise brands
- Customer or Agency build can be pricy, but fit for your needs.
Sponsored by Shogun. The marketing driven brand's choice for Headless Commerce.
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