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Shopify On-Site SEO With Ben Golden

Posted by Lucas Walker on
Shopify On-Site SEO With Ben Golden

Ben Golden, founder and CEO of GoldenWeb, specializing in SEO for Shopify, shares 5 quick-win on-site opportunities with Pitstop to rapidly grow your organic traffic

On-Page SEO  is the first line of attack for any successful strategy to gain and hold Google's attention. The easier you make it for their web-crawlers to accurately find your content the more traffic they'll send you.

Here are Ben's top 5 take-aways for On-Site SEO

  • 1:42 Keyword Mapping. If you don't know what you want, you'll never get it. Identify & define the target keywords for your specialization, and make sure you have at least 1 on every page of your site . Have a blueprint of what keywords you want to rank for on Google, and apply them across your store.
  • 3:06 Optimizing Meta-Titles.  It may seem obvious, but the main title of any page affects its SEO performance. Unless otherwise changed in the meta-title options, the title you and your customers read is also what Google reads, so make sure if your main title isn't using a target keyword, that it at least gets included in the meta-title.
  • 4:16 Missing & Multiple H1 Tags.  The frequently forgotten, user-targeted  third part of SEO keyword optimization, the H1 or 'First Header' tags are an important part of how Google tells what you're trying to push. Make sure you include one (and only one, too many confuse Google) target keyword in every unique H1 tag.
  • 6:50 Using H2, H3, H4 Tags To Break-Up Content Pieces. Not just a way to break up how your content looks on a page, H2, H3 and H4 tags allow you to add specialization to your target keywords, helping Google find your perfect niche audience faster
  • 7:55 Content On Collection & Product pages (Shortly AI).  Google will always prioritize a page that has either more content or better targeted content than the next competing page. Fill your pages with content asap to drive as much traffic as possible. If writing isn't your forte or you're in a rush, use a content AI writer like Shoply

Tackling Technical SEO Tactics

Ben Golden, founder and CEO of GoldenWeb, specializing in SEO for Shopify, shares 5 quick-win technical opportunities with Pitstop to rapidly growing your organic traffic

'Optimizing your Technical SEO' may sound like a big, scary and expensive process, with with a little help from a few handy apps, it's no more than another step towards your traffic goals.

Here are Ben's top 5 take-aways for Technical SEO

  • 1:22 Product Schema. Google doesn't treat all search results the same, and presents them to users with clearly market favourites. Those golden-starred front-runners in the search response are using a piece of code that's available to you, usually through your review app, that syncs the product reviews in your shop with Google. Once installed, you can expect to see results within days.
  • 3:20 Broken Internal & External Links. If Google can't follow a link into, around or out of your store, then it's not going to include any of the affected pages in search results. Use a broken-link-checker app frequently to make sure your links are active, internally & externally.
  • 5:28 Orphaned Pages. No blog post or content should stand alone, and if Google can't find a way to a  page on your site, it will never get traffic. Be sure that every page is linked to at least 5 other pages on your site, either with related links in the content or standard links to shop sections
  • 6:34 Broken JS Code. The bane of many merchants, broken JS code are parts of old apps and features still left in your shop's site that can cause endless errors for you and your users, and disrupt Google's web crawlers. Make sure all previous apps have always been properly uninstalled and fully removed with an online scanner.
  • 8:05 Links To MyShopify.com URL. Every Shopify store gets an initial MyShopify.com URL that hosts your content until you've purchased and set up your final brand URL, and often these will be used to link pages together when building a site. Make sure after you're done that you relink all of these back to your brand URL, or MyShopify.com will eat your traffic.

 

Don't Get Put-Off Off-Site 

Ben Golden, founder and CEO of GoldenWeb, specializing in SEO for Shopify, shares 5 quick-win off-site opportunities with Pitstop to rapidly growing your organic traffic

 

To paraphrase Oscar Wilde, "the only think worse than being linked to is not being linked to". Being the talk of the town is great for brand exposure, but if others are sending your potential customers to dead links, or tarnishing your good name with low-quality traffic, then you might feel you were better off not being known at all.

Here are Ben's top 5 take-aways for Off-Site SEO

  • 1:04 Broken Backlinks. The more backlinks a site has, the higher it will rate among its competitors, so a broken backlink, an old link to content you have moved or changed, can be crippling, because it appears as if you're up and running, but the traffic is at a standstill.  Make sure to map your backlinks at least once a year, and redirect any inactive page to more relevant pages or your main page.
  • 2:53 Disavow Spammy Domains. Not all web crawlers and traffic are worth having, and automated coupon sites that scrap through the internet for deals will drag you into the content sewers. Map your spammy domain links, gather a list and present it to Google as traffic your want disavowed from your brand
  • 4:26 Unlinked Brand Mentions. If someone else is talking about your brand, but doesn't include a link, they may as well not say anything at all. Search for mentions of your site outside your backlink map with a scanner tool once a month, and reach out to ask any sites hosting unlinked mentions to include a simple link to your store.
  • 5:37 Easy Link-building  With Coupon Sites. Not all coupon sites are spammy, and some can even help you get a much needed extra push. Do some reach into the best coupon sites in your region, and sign up with them to enjoy the benefits of their extended reach.
  • 6:19 Leverage Affiliate Marketing. Look at who you are already working with, be it brand partners, influencers, blogs, podcasts etc. Organize the power of friendship with an affiliate program, and get the most out of that good will

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